The original add visualizes
that it's all about the man and that women should be subservient and are only
good for serving a man sexually and domestically. It is a harsh reminder of
what life was like for too many women in the 1950s.
In the original image the man
seems to be content with gender roles as the woman looks on. In the remixed one
he is struggling with societal expectations of 2013. He is focused on bringing
in more money instead of pulling his fair share; he is still focused on being
the breadwinner, instead focusing on working together as a couple. Even though
he helps out around the house, he has made progress from 1950 but still feels
that domestic work is below him. This remixed man is living in the wrong time
period and will only cause more problems for society if he continues in this
way.
The woman is holding an iron,
depicted here as a technology for the domesticated housewife. Being naked gives
the impression of meat, serving the purpose of supplying pleasure, physical
substance. The remixed image depicts a struggling relationship and the all too familiar
financial hardships of the present day.
Mike
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