Remix image:
In
my remix, I changed the meaning of this ad to one that still speaks to woes of experiencing
technology but on a different less personally invasive level. The original ad
is for Apple products using the alluring slogan “It’s gonna get very touchy” to
insinuate that you can use their products to virtually touch women without having
to pay the consequences of touching a woman who doesn’t want to be touched in
reality. I found this ad perverted and disturbing that Apple would brand their
products in such a demeaning and inappropriate manner. Latterell states that, “Because
technologies are human-mad artifacts, practices, or organizations forged within
a culture, they always embody the values and assumptions of their designers” (Latterell,
583). While this may be true, I also believe that as
consumers of these products, there is a responsibility to be operating them
with a certain obligation to use them as they were intended to be used and not
demean our own technological advances. As Shery Turkle explains in her TED
talk, Connected, but alone?, “We are
letting technologies take us places that we do not want to go…some of the
things we do now with our devices are things that only a few years ago we would
have found odd or disturbing but they quickly start to seem familiar” (Turkle,
2012).
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