You Know You Want Me

I chose this underwear advertisement featuring David Beckham because I found him to be so clearly objectified that one could consider this to be leaning toward soft porn. There he is hidden in the shadows, I wondered what image the ad was attempting to convey, and for what audience. Clearly, he has celebrity status and a good physique but to purchase these expensive underwear, has what meaning really?

For the remix, I choose to translate his identity by showing what was underneath those good looks was a skull and a spine, like any human being. I titled the page "You know you want me." Behind the shadows, he carries a monkey purse and has painted nails. The feminine aspects represents that both male an female are on display for media objectification. And like the original advertisement, I drew all focus downward to the main focus right underneath the EA label.

Sheila