I see Danica (the racecar driver) as the new Eve. Strong, assertive, attractive and full of SPEED. However. the original ad depicts her in a sexist manner as still the temptress, only impossible to beat or date (but you can still covet). By elevating her status as the new Eve, she has claimed her power by participating and competing in a man's sport, a man's world and she has come out on top. If you are tempted by this, you should be!!!
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