The image I chose to remix was accompanied by an article titled, “Apple
Makes Girls Smarter: How early Computer Use Among Girls Will Close Technological
Gender Gap”. In the photo are three young girls surrounding a MacBook computer while
looking completely engaged like they are doing homework. What the article
argues is basically that an Apple computer and access to the internet can help
the young generation stay interested in the computer science field as well as
make them smarter, which equals to better pay in the future. I wanted to
exaggerate this idea and make it even more bold. I used the title of the
article on the computer which reads, “Apple makes girls smarter” and added the
flashing light bulb sticker to show that this technology inspires and motivates
the mind. I wanted to demonstration that the young girls were mesmerized and
hypnotized by the piece of technology, therefore I added the repeated spiraled
circular shape in the background. The girls still have the same expressions as
in the picture, looking engaged. My idea was to transform this into an
advertisement you would see posted on the train or a sign on the street. I
added the finger pointing to the words that read “Your #1 Choice to Success”
and at the top right it says “Buy Now” like most advertised products do. And to
finish it off, each young girl has a prediction of what they will become in the
future written by them, all due to the access of this technology. My
over-all point is that technology has weakened the roles of our girls and
women. What I get out of the article I read is that a girl cannot learn simply
with school or “play with toys that build spatial reasoning skills” like the
boys can, at least not in this day and age. {Marie wilda} It’s as if their
minds can’t develop without some technological help.
Monday, March 11, 2013
Great video installation remix from Mexico
I went to the FICG (Festival Internacional de Cine en Guadalajara) and one of the stand out pieces was actually an art piece. Created by Paulina del Paso, it was a video loop within a dark room of about 4 minutes long, commenting on women in mexican media. The installation was called Cabello Largo, Ideas Cortas. (Long Hair, Short Ideas). The idea behind that is attributed to the philosopher Arthur Schopenhaur: - “The woman is an animal with long hair and short-sighted”
Paulina del Paso took that comment with a large dose of irony, and created a really amazing mandala of video loops of women in Mexican media and television. It was truly spectacular. I include a still from the installation/video loop.
Paulina del Paso took that comment with a large dose of irony, and created a really amazing mandala of video loops of women in Mexican media and television. It was truly spectacular. I include a still from the installation/video loop.
Transformation project
GAP ad, Real Simple Magazine, March 2013 |
My transformed image |
I
chose to use a GAP advertisement from Real Simple magazine (March 2013). The original ad is a two-page spread of a
little girl and boy wearing colorful GAP clothing placed in a beautiful meadow. The boy holds a balsa wood airplane while the
girl cuddles some fresh picked flowers. The airplane, although made from wood,
represents strength, power, and man made technology. The boy is standing,
confidently, with his arm raised looking out and directly at the viewer. GAP is
clearly buying into the stereotype of boys being interested in more masculine
types of toys, airplanes. While the girl
is frolicking in the meadow, collecting flowers with out a single worry. She is crouched down, eyes hidden from the
viewer, dressed in varying shades of pink accepting the typecast of gentile
innocents.
The interesting, and quite ironic,
element of this advertisement was the language the designers chose to use for
the names of the jeans GAP is marketing:
“Straight” and “Skinny”. I’m
tired of the skinny jeans concept and chose to use humor to change what the
marketing directors are trying to express.
If their intentions are to make a statement about gender and to feed it
into our culture, then why not take it a few steps further and have a
conversation about “Why be straight? and Why be skinny?” Flowers should be neutral. And little girls should eat cupcakes and not have to think about being skinny or not. It amazes me that this is an advertisement
for Baby GAP.
Melissa Frost
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