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Hi! Welcome to the blog for Power of the Image. We are a group of students, researchers, artists and teachers who are exploring Media Literacy, as well as the Power of the Image in society. If you are interested in adding your own entry of an image that has power to you, please email sam at ssmiley (at) lesley.edu
In Michael Rush’s book, New Media in Art, he defines the art that has developed out of the marriage of art and technology as the “Art of Time”. Early New Media artists like photographer Eadweard Muybridge endeavored to capture the element of time in his sequential photographs. Similarly, Warhol explored time as a medium in his Screen Tests.
The image I have posted, Perseus Frees Andromeda (1510) by Piero di Cosimo, is an example of how artists have struggled for centuries with addressing the element of time in works of art. This Renaissance painter, a contemporary of Leonardo di Vinci, uses a device called “continuous narrative”. This is a type of narrative that illustrates multiple scenes of a story within a single frame. The use of continuous narrative actually predates the Renaissance and can be seen on the roman sculpture, Trajan’s Column, and the medieval Bayeux tapestry.
Here, di Cosimo illustrates part of the story of the Greek myth of Perseus. In order to do so the hero, Perseus, appears in the image three times. First, he enters on the upper right, wearing Hermes winged sandals, and spots Andromeda tied to the rock. The translated Greek verse that describes this is so beautiful I feel compelled to post it here:
When Perseus her beheld, as marble he would deem her, but the breeze moved in her hair, and from her streaming eyes the warm tears fell. Her beauty so amazed his heart, unconscious captive of her charms, that almost his swift wings forgot to wave.
He lands and she tells him that Poseidon has commanded she be sacrificed to a horrible sea monster because her mother has insulted the Sea-Gods. Perseus waits with her and is pictured a second time on top of the monster as he kills it with Athena’s sword, which incidentally, he has just recently used to cut off the head of Medusa. Finally, he brings Andromeda to her parents, (pictured again doing so on the lower right hand side of the canvas) and asks for her hand in marriage, which they gladly gave. Perseus is not the only character to repeat. Andromeda is pictured twice, as well as the King and Queen and villagers who appear on the left, recoiling in fear, and again on the right, rejoicing.
So Piero di Cosimo successfully challenges the confines of the traditional canvas as containing a moment frozen in time, and delivers to us instead, a story as it unfolds in time.
-Jen Sutherland
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Stan VanDerBeek, A La Mode Collage |
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Stan VanDerBeek, A La Mode Collage |
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Stan VanDerBeek, Breath Death Collage |
Gender roles in today’s advertisement and digital media are largely based on gender stereotypes. Not only are advertisements conforming to gender stereotypes, but also to contemporary ideals and standards. The new media literacy of performance explains the “roles” in which individuals are placing themselves into. These roles are defined by stereotypes and contemporary ideals. The advertisements that I have investigated cleverly place women and men into specific situations that are gender specific.
Original,
My original advertisement is for the high fashion clothing line Guess. The advertisement is for a Guess handbag. The handbag, in the advertisement is being held by a young blonde woman on a bed. This woman embodies the role of contemporary ideals, and standards of a bomb shell sex symbol. She is the object of the gaze, and is on display just as the purse is on display. The environment, in which the woman and the purse are placed in, only intensifies the feeling of luxury and sex. The composition of the advertisement is one of voyeurism. The advertisement is composed of only a few colors, White black gold and red. The red is found on the woman’s lips and the flowers, which are strategically placed next to her breast.
Remix
My remix of the original guess advertisement returns the power of the gaze back to the female figure; she is now the one gazing out. I have given her clothing, and replaced the purse with a large steak knife, and fork. I have covered the bed with a dinner table. The female figure has decapitated male heads on the table for dinner. I have done this to give her a feeling of danger and vitality. Composition is not one of voyeurism any more, but rather the viewer is simply observing. I have added text that reads “Steak House”. Steak is stereotypically a manly dinner, so I illustrated that thought literally.
-Skye
For my remix project I focused on the concept of ecofeminism. Ecofeminism combines theories of feminism and environmentalism to directly equate the social mentality that leads to the domination and oppression of women to the social mentality that leads to the abuse of the natural environment. Ecofeminst beliefs are deeply rooted in perceived, and even mythical, interpretations of gender roles and stereotypes. They imply that domination over women, minorities and nature is, and always has been, perpetrated by men through capitalist and patriarchal systems. They point to references like: "rape the land", "tame nature," and "reap nature's bounty” as indicative of men’s tendency to plunder and destroy. While ideas behind ecofeminism go far beyond the concept of the “Earth Mother” its advocates often emphasize a deep reverence for all life, and the importance of interrelationships between humans, animals, and the earth. Clearly ecofeminism reveals gender issues that relate to power and identity, and creates a gender-based context for today’s global problems.
I chose to remix an image that is typical of the sexual portrayal of women as the object of the male gaze. This image is part of a digital collection of images called the Vasta Collection: Postcards from the early 20th century featuring models from the “golden age of yesteryear”.
More information about VASTA can be found here: http://vasta-images-books.blogspot.com/
I chose a vintage photograph to show that this type of objectification of women has a long history and is ingrained in our society.
The remixed image is based on the Greek myth of Apollo and Daphne. A summary of the story can be found here: http://en.wikipedia.org/wiki/Apollo_and_Daphne
The meaning of the original image has been altered by changing the context of her nudity from one of subordination to one of empowerment aligned with ecofeminist thought. It is interesting to equate Daphne’s preference for becoming a tree rather than spending the rest of her life married to Apollo, to ecofeminist ideas about male dominance and the female connection to nature.
In 1965, Bob Dylan went to Andy Warhol’s Factory to do his “Screen Test.” Dylan’s career was just picking up, slowly becoming a household name. Warhol was the biggest name in pop art (although Campbell’s Soup 1 was still three years away). Many celebrities and “beautiful people” of the world including Salvador Dali, Allen Ginsberg, and Edie Sedgwick took part in dozens of screen tests, but to me, this single image is the most striking. You see Elvis Presley in a classic Americana cowboy pose. You see always androgynous Warhol in his patented turtle neck, and the Bohemian hero Dlyan, each in their own way living the American Dream. This image, much like the minds of the three icons who are framed in it, is much of a mystery. With so many people in the Factory at a given time, and all of them having cameras, the author of this image is shrouded with mystery. The use of light and dark, shadow and flash leave the viewer with an eerie feeling about the characters in the image.
Once you 'got' Pop, you could never see a sign again the same way again. And once you thought Pop, you could never see America the same way again. - Andy Warhol
I have this photo hanging on the wall in my hallway. It reminds me everyday that I need to question what is normal. There is hope out there for the underground. Each member in this photo is a pioneer. A voice of a generation in their own right, and to have shot them candidly in this fashion is astounding to me.
Here is a link to The Dylan Screen Test (someone has added the Velvet Underground's Heroin as the soundtrack): http://www.youtube.com/watch?v=M--oHOn4a0U
Screen Tests: http://edu.warhol.org/aract_screentest.html
Mike Fox
"With the transvestite I was searching for a body that was between
genders. The idea of floating gender that is not fixed. The
transvestite I worked with has a natural penis and false silicone breasts.
Thirty or forty years ago this body couldn't have existed and I was looking for
a kind of contemporary architecture of the body. I wanted to paint a
visual passage through gender - a sort of gender landscape."
It was an incredibly hot summer day, and I was sitting in a concrete room. It was my very first day in color theory, when I saw this image. I chose this image, a painting by Josef Albers, due to the fact that it changed my life. If you have very had an “AhHa !” moment this was mine. As a painter, I respect color above all else. If I were to define this image, I would say that this 21.7 inch square painting that displays four colored squares placed inside one another in order to explain the relationship of hue, value, and intensity. The hue of the outer square is yellow. However, it’s important to note that it’s not just yellow but yellow that leans towards blue. All color is not pure. Any certain hue will lean towards a primary. The hue of the inner square is blue, a blue that leans toward yellow. A blue that leans towards yellow and a yellow that leans towards blue are already set up to love each other. These two squares that never touch each other are equivalent in value. However they are only equivalent in value due to the influence of the other hues around them. Removing the relationship would change their interaction. The intensity of the second square is only elevated due to the relationship of the less intense colors around it. Think for a moment how different these colors would be if they were on a red background. The red would pull all of the green with in these colors to the surface and would change all of the relationships. Color is such an amazing tool that is so easily manipulated. This image is 21.7 inches of why I am a big art loser.
Josef Albers, Homage to the Square: Edition Keller IC, 1970.
Screen Print
Of an edition of 125
Height: 21.7 inches
Width: 21.7 inches